January 8, 2015
Dear Members and Friends of Girl Scouts,
Welcome to 2015! I hope you all enjoyed a wonderful holiday season.
2015 is off to a great Girl Scout start!
- Cookies are coming ... February 5 - March 8
- Summer Camp ... Registration opens February 1
- Discoveree ... our adult learning fair is February 7 , 2015
- Elect your Regional Delegates ... January 12 - February 12
- Camp Improvement Campaign Patch ... 2014 results and announcing the new 2015 patch!
Thank you, in advance, to the parents and volunteers who make the cookie program possible. GSNorCal raises 60% of its annual budget through the cookie program, and your support helps girls and Girl Scouts.
The cookie program helps girls develop business smarts, raise funds for troop activities, and for GSNorCal programs and camps.
The Infographic below may also be viewed as a PDF by clicking on it.
NEW for cookies this year:
Digital Cookie. Girls can sell cookies online via their own website in addition to door-to-door and booth sales. There has been A LOT of positive press about Digital Cookie. Even the Wall Street Journal joined in this week. The 15 year old cookie seller quoted in this USA Today article about Digital Cookie notes: "I think it helps me organize my life in a way. It has you set goals. ...I think it will help me grow as a person and a future businesswoman."
Check out this video to learn more about Digital Cookie.
New cookie choices: Gluten-Free and Whole Grain.
- Toffee-tastic: Girls can choose to sell this gluten-free butter cookie packed with toffee bits. Because they are baked in a special bakery, GSNorCal pre-ordered 6,000 cases of Toffee-tastic cookies (that’s an average of about 2 cases per participating troop), and they will be available to troops while supplies last. Because of the limited quantity, if your troop wants to sell Toffee-tastic, it is important to include Toffee-tastic in your troop’s starting order. Why the limited quantity? As I explain below, the wholesale cost for Toffee-tastic is about 2.5 times the cost of our other varieties, and because a special bakery is used for gluten-free, we needed to place our order in October. We place our order for all other varieties in January after we see troops’ starting orders. We think it is prudent to manage our risk during this first year of the gluten-free offering and see how it sells.
- Rah-Rah Raisins: Whole grain oats with raisins and Greek-yogurt flavored bits
Cookies support girls, troops, volunteers, programs and camps.
$3.95 from each box sold stays within GSNorCal to support girls and council services - that is an average of $1.01 for individual girls and troops and an average of $2.94 to support GSNorCal services, including camps, volunteer resources and programs. You can see from these two infographics - where the money goes, and what the "council services" share supports.
As I explained in my August 1 Member Update although the wholesale cost of the gluten free Toffee-tastic cookies is almost 2.5 times higher than our other varieties, we are going to sell Toffee-tastic cookies at the same $5.00 / box price to keep things simple for girls, volunteers and customers. This means an average of $0.02 less per box towards Council Services and $0.01 less per box for Troops compared to 2014 – so girls and troops will earn an average of $1.01 per box in 2015. We hope the added expense of the gluten-free option will be worth it for girls, helping them sell more boxes by bringing positive attention and new customers to the sale.
Important 2015 Cookie Dates:
You can find all this information on our website. If you have questions, please email Productsalesemail@example.com or call our information number: 1-800-447-4475.
January 10 / 40th Birthday Celebration for Samoas! Samoas are the number 2 seller in Northern California. In 2014, girls sold 857,490 boxes of Samoas! Everyone is invited to join the Birthday Bash for Samoas online, January 10:
- Explore Samoas Birthday Bash party and craft ideas.
- Check out idea on on Pinterest #SamoasBash.
- "Like" Samoas Cookies on Facebook
- If appropriate for your girls, invite them to check out #SamoasSelfie on Twitter and Instagram.
January 12: eBudde opens to troops to place cookie starting orders.
January 15 / Digital Cookie: Does your daughter plan to sell cookies online this year? If YES, January 15 is the last day to make sure that your daughter is: 1) a registered member of GSNorCal in her proper troop for the 2015 membership year; and 2) a parent email address is included with your daughter’s registration information. To learn more, click here.
January 20: Starting orders and ACH Authorization forms due from troop leaders.
January 24: New this year - Cookie University in Vallejo for girls in grades 4-12, 10am - 3pm / $25 / girl. Girls will plan and polish their cookie sales in fun workshops in that help them build skills in marketing, public speaking, and goal setting.
Last Week in January: / Digital Cookies: Parents will receive an email inviting them to establish a digital cookie website for their daughter to use to sell cookies online via her own website. If you missed the January 15 membership and parent email deadline noted above, then you will not receive the Digital Cookie invite email and your daughter will not be able to participate in Digital Cookie. This 2-step process is designed to ensure girl safety. Even if you missed the January 15 deadline (see above for information and links), you still have time to get your daughter registered for door to door and booth sales.
January 31 - February 4: Deliveries! Troops pick up cookies all around the GSNorCal.
February 5: Go Day! All girls can start their sales (in person and onlinel) on February 5!
March 8: Sale Ends
Summer Camp ... Registration opens February 1.
You can check out the CampRocks brochure online now and the paper brochure will be in the mail any day. Registration opens February 1.
I have previously reported that this summer we need to conduct forest management work at Deer Lake, so we are taking Deer Lake-style high adventure and water fun on the road with many original and inspired Deer Lake programs at Camps Bothin, Skylark Ranch and Sugar Pine.
Adult volunteers and older girls in grades 10-12 are invited to attend Discoveree, an annual adult learning event organized by and for volunteers. Skilled workshop leadersshare skills, knowledge, traditions and crafts during a day-long event at Cesar Chavez Middle School, 2801 Hop Ranch Road, Union City.
Click here for more information.
Discoveree Note: January 15 is the last day to register at the $30 fee.
Each January adults and girls 14 and older elect Regional Delegates who represent members at GSNorCal’s Annual Meeting (April 25, 2015), vote on GSNorCal’s Board and Board Development Committee members, vote on amendments to GSNorCal’s bylaws, and provide input on GSNorCal’s strategic direction and priorities. Elections are conducted online and open January 12.
For questions about the election, please email Becky Thorndike.
Thank you! During 2014, 1,828 individual donors contributed $48,927 when they registered for Girl Scouts, as part of the Camp Improvement Campaign Patch fund raiser we launched at our 2014 Annual Meeting! We set a goal of $50,000 and came very close to achieving it, which is great for the first year of our Camp Improvement Patch program. We have retired the 2014 patch which celebrated completion of the accessible shower house at Camp Bothin. I am pleased to announce our 2015 Camp Improvement Campaign Patch ... celebrating one of the accessible open air cabins that we will complete this year as part of the Tree House Village under construction at Camp Butano Creek.
Each donor who contributes at least $20 to the Camp Improvement Campaign during 2015 will receive this fun patch! Thank you for helping GSNorCal keep our camp fires burning bright.
My hope is that 10 years from now, we will have a remarkable set of patches with which to remember and celebrate the success of our 100th Anniversary Camp Improvement Campaign!
You will note from the photos below which show the Treehouse Village and North Commons Lodge that our Camp Butano Creek project is coming along!
Thank you for the many ways you support girls and Girl Scouts. As always, please let me know if you have any questions or suggestions.
Yours in Girl Scouting,